New technology helps you stay informed, but does it help inform your work?  From Google Alerts to Twitter, people are getting targeted information.  But without a strategy to organize the information and put it in context, non profits can waste time and resources.  

At Camino PR, we use a three step process for helping leaders be informed about public affairs: 1) we gather news from multiple public and private sources; 2) we package the news and deliver to it clients daily or periodically as needed; and 3) we provide analysis and reporting, such as whether the news coverage is favorable or unfavorable to your mission, how your organization fits in the larger dialogue about your issues, whether a story is growing or will quickly pass, and more. The future of search isn’t about information, it’s about knowledge.