Media and Diversity

While popular media conglomerates have been suffering major financial setbacks and even shutting down, those media corporations focused on reaching diverse audiences have been growing.  In fact, more than 25% of the U.S. media audience is engaging what is termed “ethnic media” in a substantial way.

With a trend toward diversity in the population overall and in the media specifically, those organizations that invest in diversity media strategies have a powerful advantage.  Camino PR has deep expertise in both understanding the ethnic media landscape, and shaping messaging strategies geared toward diverse audiences.  Our presentation on Reaching Diverse Audiences has reached thousands of national and local leaders nationwide.

Here are three fundamental insights that Camino PR brings to clients seeking to reach diverse audiences:

1. Perspective.  Ethnic media takes an inside-looking out approach, rather than an outside looking in approach.  This type of coverage connects both to an audiences local concerns and global perspective.
2. Language.  Dialect, tone, and local practices matter.
3. Avoiding Bias.  Whether subtle or overt, diverse audiences are keenly aware of biased messaging.

Talk to Camino PR about helping you create a diversity roadmap, or using the popular Reaching Diverse Audiences presentation.